What Is Marketing We’re all familiar with advertising We see advertisements on websites They pop up regularly when we’re watching TV They line the roads on billboards Many people think marketing is just another word for advertising But advertising is just one of the elements that makes up a marketing campaign 4
STEAM Fast Fact What is STEAM STEAM is an acronym used to talk about the intersecting fields of science technology engineering art and math Marketing relies on people with skills in these subjects 5
An advertisement tells you about the new mega burrito on sale at Taco Bell Marketing influences just about everything you think know and feel about the fast-food restaurant Marketing is everything an organization does to make itself known to and hopefully loved by the public STEAM Fast Fact Marketers must know their markets Nike found itself in hot water in the Middle East when the flame logo on one of its shoes was thought to resemble the Arabic word for Allah 6
It’s everything involved with a product from the original idea through its creation until it reaches the consumer STEAM Fast Fact Marketing doesn’t always work the way it’s intended In 1985 Coca Cola advertised a change to its recipe and got a huge response from consumers demanding a return to the original formula 7
