An advertisement tells you about the new mega burrito on sale at Taco Bell Marketing influences just about everything you think know and feel about the fast-food restaurant Marketing is everything an organization does to make itself known to and hopefully loved by the public STEAM Fast Fact Marketers must know their markets Nike found itself in hot water in the Middle East when the flame logo on one of its shoes was thought to resemble the Arabic word for Allah 6
It’s everything involved with a product from the original idea through its creation until it reaches the consumer STEAM Fast Fact Marketing doesn’t always work the way it’s intended In 1985 Coca Cola advertised a change to its recipe and got a huge response from consumers demanding a return to the original formula 7
Businesses aren’t the only organizations that market themselves Sports teams entertainers charities and colleges also employ professionals to help them find an audience and create a good impression Some people may think of marketing as more of an art than a science In the past this may have been true STEAM Fast Fact The great thing about marketing is that you can seek out a position that suits your interests whether that’s marketing business government sports entertainment or anything else Just about every organization needs marketing and marketers 9
