Table of Contents What is Marketing 4 Marketing Math 14 Science Tech Savvy 18 What Do Marketers Market 23 STEAM Marketing Jobs 27 STEAM Job Facts 44 Glossary 46 Index 47 Show What You Know 47 Websites to Visit 47 About the Author 48
What Is Marketing We’re all familiar with advertising We see advertisements on websites They pop up regularly when we’re watching TV They line the roads on billboards Many people think marketing is just another word for advertising But advertising is just one of the elements that makes up a marketing campaign 4
STEAM Fast Fact What is STEAM STEAM is an acronym used to talk about the intersecting fields of science technology engineering art and math Marketing relies on people with skills in these subjects 5
