Table of CONTENTS CHAPTER ONE Be Persuasive 4 CHAPTER TWO The Way Ads Work 6 CHAPTER THREE Your Attention Please 10 CHAPTER FOUR Made You Look 14 CHAPTER FIVE Bringing Everything Together 16 CHAPTER SIX Final Check 20 Glossary 22 For More INformation 23 Index 24 About the authors 24
CHAPTER ONE Be Persuasive Have you ever talked your grandma into getting you a toy Maybe you talked your best friend into joining a team These are both examples of you being persuasive You see advertisements every day We call them ads for short Ads try to persuade you to do something Are you good at getting others to follow your ideas 4
