Writing an Ad

Writing an Ad book cover
Table of CONTENTS CHAPTER ONE Be Persuasive 4 CHAPTER TWO The Way Ads Work 6 CHAPTER THREE Your Attention Please 10 CHAPTER FOUR Made You Look 14 CHAPTER FIVE Bringing Everything Together 16 CHAPTER SIX Final Check 20 Glossary 22 For More INformation 23 Index 24 About the authors 24