CHAPTER ONE FASHION AND POP On street corners hip hop fans hang out in their baggy jeans sneakers and baseball CapS Across town a group of techno dance fans head to a rave in skinny jeans colorful tops and eclectic jewelry Elsewhere a group of skateboarders head to a punk concert The grunge inspired style originally made famous by Seattle bands in the early 1990s continues to be popular decades later Dress to Impress For music fans around the world their clothing hair and makeup choices are often influenced by the sounds that come out of their iPod earphones Many music fans believe following a band or a style of music is about belonging to a special group Being a goth punk hip hop or heavy metal fan gives them a sense of identity Just as sports fans wear the colors of their favorite team music fans also want people to know about their passion Goth style is as popular with today's teenagers as it was 30 years
Distinctive clothing Big Money Deals But there has always been more to the relationship between music and fashion than simply wanting to be part of a group The musicians who set the trends have no need to fit in with a crowd They wear the clothes that make them feel good or help them to make a statement some music stars launch their own clothing labels Hip hop billionaires such as Jay Z 50 Cent and P Diddy have all supplemented their income from music by launching their own fashion companies Love the Style Music fashion and style are forms of creative expression It s no coincidence that all three are closely linked After all who hasn't watched a great music video and fallen in love with not just the song but also with the clothes the style of the band Coming Up In this book we ll reveal how certain famous looks came about how pop stars constantly change the way we all dress and why clothing stores look to music scenes for inspiration We'll also explain how top musicians make mi ions of dollars through deals with clothing perfume and makeup Get the Look Companies Top musicians want their own look To help them achieve this they may work with leading fashion designers or stylists The clothes they wear must be distinctive but also appeal to would be fans If fans like what they see they'll want to buy and wear the same clothes or get the same haircut The Scoop In March 2011 Britney Spears faced trouble following the launch of her fragrance Radiance A company called Brand Sense said that she'd broken a contract with them to make the perfume They sued her for 10 million Spears eventually paid an undisclosed amount to the company 50 Cent makes millions of dollars every year from his G Unit Clothing
FASHION AND POP FASHION REVOLUTION Role Models Music fashion and style have not always been linked During the first half of the 20th century there was little or no distinct pop culture All of that changed in the 1950s thanks to a revolutionary form of music called rock and roll Rock and roll is important because it was about more than just music Many rock and roll stars had their own distinct style that was soon copied by young people Singers such as Gene Vincent and Elvis Presley wore tight jeans white T shirts and leather jackets They slicked their hair back or sculpted it into quiffs using hair gel and wax such as Brylcreem Movie Magic Not for Parents Musically rock and roll didn't appeal to the older generation Teenagers and young people liked it because it was loud fun and great to dance to And because their parents disliked the music more and more young people started getting into rock and roll The influence of rock and roll went further than the songs of Elvis or Buddy Holly The look and attitude of rock and rol loving teenagers quickly became a big part of popular Hollywood movies too Films such as Rock Around the Clock Jailhouse Rock starring Elvis Presley Don't Knock the Rock and Blue Denim all featured teenage heroes who lived for music and fashion The star sensation of East of Eden JAMES DEAN REBEL WITHOUT A CAUSE Rebel Role Model WARNER BROs HALLENGING DRAMA OF TODAY's JUVENILE Perhaps the most influential movie of the era was 1955's Rebel Without In the a Cause starring James Dean film he played a teenager who argued with his parents dressed like a rock star and stood up to local bullies The film was a runaway success It made Popular the idea of the rebel teenager who lived for rock and roll and dressed to impress VIOLENCE WARNERCOLOR
Teddy Boys In the UK rock and roll obsessed teens were called Teddy Boys They dressed differently than US rockers They liked to wear long drape jackets with velvet trim drainpipe trousers white shirts narrow ties and low heeled shoes such as brogues Teenage Kicks The fashion and style that formed around rock and roll music was a starting point for future teen music and fashion trends Ever since the 1950s fans of both popular and less well known musical styles have tried to stand out by dressing differently Today's teenage music fans whether they are into hip hop goth or rave owe a lot to the pioneers of rock and roll British Teddy Boys had a lot in common with US rock and roll fans spending just as much time on their clothes and hair Yet Teddy Boys took the rock and roll attitude to the extreme They hung out in gangs and sometimes caused trouble fighting among themselves or with authority figures In the late 1950s British Teddy Boys defined themselves by the clothes they wore and the rock and roll music they listened to OCKING UNIVERSIT BILL HALEY COMETs BRAND PRICES CUT Sun THURS 28 FEB
