D The Music Ce Music Fashion and Style Matt Anniss Smart Apple Media
CHAPTER ONE FASHION AND POP On street corners hip hop fans hang out in their baggy jeans sneakers and baseball CapS Across town a group of techno dance fans head to a rave in skinny jeans colorful tops and eclectic jewelry Elsewhere a group of skateboarders head to a punk concert The grunge inspired style originally made famous by Seattle bands in the early 1990s continues to be popular decades later Dress to Impress For music fans around the world their clothing hair and makeup choices are often influenced by the sounds that come out of their iPod earphones Many music fans believe following a band or a style of music is about belonging to a special group Being a goth punk hip hop or heavy metal fan gives them a sense of identity Just as sports fans wear the colors of their favorite team music fans also want people to know about their passion Goth style is as popular with today's teenagers as it was 30 years
Distinctive clothing Big Money Deals But there has always been more to the relationship between music and fashion than simply wanting to be part of a group The musicians who set the trends have no need to fit in with a crowd They wear the clothes that make them feel good or help them to make a statement some music stars launch their own clothing labels Hip hop billionaires such as Jay Z 50 Cent and P Diddy have all supplemented their income from music by launching their own fashion companies Love the Style Music fashion and style are forms of creative expression It s no coincidence that all three are closely linked After all who hasn't watched a great music video and fallen in love with not just the song but also with the clothes the style of the band Coming Up In this book we ll reveal how certain famous looks came about how pop stars constantly change the way we all dress and why clothing stores look to music scenes for inspiration We'll also explain how top musicians make mi ions of dollars through deals with clothing perfume and makeup Get the Look Companies Top musicians want their own look To help them achieve this they may work with leading fashion designers or stylists The clothes they wear must be distinctive but also appeal to would be fans If fans like what they see they'll want to buy and wear the same clothes or get the same haircut The Scoop In March 2011 Britney Spears faced trouble following the launch of her fragrance Radiance A company called Brand Sense said that she'd broken a contract with them to make the perfume They sued her for 10 million Spears eventually paid an undisclosed amount to the company 50 Cent makes millions of dollars every year from his G Unit Clothing
