Rebel Girls Awesome Entrepreneurs: 25 Tales of Women Building Business

Rebel Girls Awesome Entrepreneurs: 25 Tales of Women Building Business — page 7
8 ANJALI SUD BUSINESS EXECUTIVE When Anjali was a young girl she dreamed of becoming a playwright In her basement she sang and danced and created scenarios for her siblings to act out But as she grew older Anjali realized that her real passion was business So when she was about to graduate from college Anjali set her sights on banking She applied to dozens of powerful companies To her disappointment none of them would hire her Many said she just wasn't the right fit She felt rejected but didn't give up Instead Anjali refocused her job search She applied to smaller companies and eventually went to work for an online video platform called Vimeo That's when she faced another greater challenge Vimeo was struggling to compete with larger video platforms These companies had millions and millions of subscribers who were posting videos on their sites No matter what Vimeo tried it couldn't grow an audience to match its larger rivals And without a bigger audience it might fail How could Anjali battle such giants to make her company more popular And then like a lightning bolt striking Earth an idea hit her Instead of battling the bigwigs by competing why not make Vimeo different from them Anjali reinvented the company by offering creators and businesses online tools to help them make videos look amazing Vimeo would also allow their customers to distribute their videos to other social media sites turning their competitors into partners After proving this idea worked Anjali was promoted to chief executive officer CEO As CEO Anjali has grown Vimeo into a billion-dollar company With creativity and fresh thinking she's writing her own story BORN AUGUST 13 1983 UNITED STATES OF AMERICA