In memory of my opa Jo Spier 1900–1978 who helped me write my first story and the smell of whose cigars all these years later still makes me happy CIGARS
37 37 39 40 33 34 35 27 28 29 30 31 22 22 23 24 25 26 1 2 3 Contents INTRODUCTION CHAPTER ONE How Memory Works CHAPTER FOUR Flashbulb Memories Sharp and Bright Where Were You Remembering Events That Matter to Us Learning of a Tragic Explosion Warning What Comes Next Is Pretty Technical Some Words Worth Remembering Memories That Stick 8 CHAPTER FIVE There's Something about That Smell CHAPTER TWO Meet Brenda Milner Memory Expert 10 Sniffing Around Inside the Brain Curiosity Rules 11 Our Noses Help Us Survive Memory Expert's Earliest Memories 11 Skunks and Asphalt You Can't Trust It Odors and Illness 12 CHAPTER SIX CHAPTER THREE Objects That Help Us Remember 14 Working Memory A Way to Remember Happy Times 14 Objects That Help Us Get Through Hard Times Sticky Notes Inside the Brain Tricks to Boost Your Working Memory 16 My Mom's Childhood Dress 16 CHAPTER SEVEN Museums Help Us Remember 18 Memorize This Remembering the Tragedy of 9/11 20 What's the Point of Memorizing Stuff A Pair of Two Dollar Bills Tells a Remarkable Story All Part of a Day's Work 21 Memorizing Has an Upside
52 52 54 54.56 82 85 86 87 CHAPTER EIGHT CHAPTER TWELVE Memory Superheroes 41 History and Collective Memory 66 Say Cheese 41 Shared Memories 66 Meet Some Memory Superheroes 42 Reminders to Remember 68 Total Recall 44 Winning Design 68 Recent Controversies about Long Standing CHAPTER NINE Reliving Good Memories and Haunted By Bad Ones 46 Memorials 71 Bearing Witness to the Past 73 Looking Back and Moving Forward 47 Memories We'd Rather Forget Can Also Be Helpful 49 New Approach to Bad Memories 51 CHAPTER TEN Let's Get This Right Why Memories Are Inaccurate Don't Be So Sure You're Remembering Right If You Build It Can Memories Lie Mostly in the Movies CHAPTER THIRTEEN 74 Memory A Source of Inspiration Make Room for Memory in Your Toolbox 75 Inventor's Ideas Grow Like Mushrooms 75 Getting Personal on the Page 76 Stirring Up Controversy 76 I'm a Writer You're A Writer 77 Good Can Come out of Bad 79 Courage to Question 80 The Gift of Memory 81 GLOSSARY CHAPTER ELEVEN Alzheimer's when Forgetting Isn't Normal 57 What's That Word Again 57 Forgetting Serves a Purpose 58 Where Did I Put My Keys 59 When Memory Loss Gets Serious 60 Testing for MCI 62 Losing Memories 63 Still the Same Person 64 RESOURCES ACKNOWLEDGMENTS INDEX
