The Genius of Amazon: How Jeff Bezos and Online Shopping Changed the World
TABLE OF CONTENTS INTRODUCTION CHAPTER 1 THE BEGINNING CHAPTER 2 STANDOUT PRODUCTS CHAPTER 3 IN THE NEWS CHAPTER 4 A LOOK AHEAD Timeline Glossary Learn More Index 4 6 10 14 20 28 30 31 32
INTRODUCTION In 2020 Jeff Bezos became the first person with a net worth of 200 billion Jeff Bezos was searching for inspiration It was 1994 and he had just launched Cadabra an online bookstore The name came from the magician’s term abracadabra But Bezos didn’t love the name He paged through a dictionary starting with the letter A to look for something better Soon a name jumped out at him Amazon 4
The Amazon River in South America is Earth’s largest river It carries much more water than any other river more than the Mississippi the Nile and the Yangtze Rivers combined Bezos thought the name was perfect He envisioned the world’s largest online bookstore with a river of books flowing out to customers around the globe He would call his new company Amazon The Amazon River is about 4,000 miles 6,437 km long 5
