The Genius of Apple: How Tim Cook and Personal Computing Changed the World

The Genius of Apple: How Tim Cook and Personal Computing Changed the World — page 1
INTRODUCTION A famous Apple campaign Think Different highlighted creative visionaries throughout history Later people associated Steve Jobs himself with the phrase In 1979 the personal computing industry was just getting started The first personal computers had come on the market only a few years earlier Using these computers could be frustrating To operate them users had to type in symbols and codes Monitors displayed only letters numbers and other characters 4