Mad for Ads: How Advertising Gets (and Stays) in Our Heads
MAD for ADS How Advertising Gets and Stays in Our Heads Written by Erica Fyvie Illustrated by lan Turner Kids Can Press
INTRODUCTION The messages of advertising hit you all the time from all angles and at every stage of your life Ads can make you laugh They can make you cry Some ads are so surprising they stop you in your tracks Your parents may find certain ads unacceptable because they promote something they don’t want you to have You might appreciate those same ads for their creativity and striking visuals An ad can be confusing if you’re not sure what it’s selling A product A lifestyle An ad can be inspiring if it makes you feel connected to something bigger The purpose of this book is to help you understand the business of advertising It’s a highly creative one It’s also highly complex targeting a full range of your emotions With visuals everywhere you look advertising may seem like an external thing But this AD venture is interested in how ads affect your internal world your thoughts your feelings and your sense of self Get your passport ready Let’s go out into this advertised world and see how the AD-venture begins Buy
Representation Matters How many commercials do you see that feature someone with a disability in a lead role In advertising some of us are heard others not so much Advertising that features people of color and gender diversity is becoming more mainstream mostly because equal rights advocates have been fighting behind the scenes for decades Representation matters Advertising is a more interesting industry when more lives are validated as important consumers If we don’t see ourselves in the media mirror what does that mean about the worth of our stories
