CONTENTS CHAPTER ONE ORGANIZING A MOVEMENT CHAPTER TWO THE BIRTH OF FACEBOOK CHAPTER THREE FACEBOOK TAKES ON THE WORLD 24 CHAPTER FOUR NEW FEATURES CHAPTER FIVE FACEBOOK AND FRIENDSHIP CHAPTER SIX PRIVACY AND SHARING CHAPTER SEVEN A TOOL FOR SOCIAL CHANGE CHAPTER EIGHT BUILDING THE WORLD WE ALL WANT CHAPTER NINE FIXING FACEBOOK TIMELINE 98 SOURCE NOTES ESSENTIAL FACTS 100 INDEX GLOSSARY 102 ABOUT THE AUTHOR ADDITIONAL RESOURCES 104 4 12 34 44 52 62 74 84 106 110 112
CHAPTER ONE 4
ORGANIZING A MOVEMENT Teresa Shook said It was mind-boggling the day after President Donald J Trump’s reacting to the January 21 2017 protest inauguration 1 Professors Erica Chenoweth and Jeremy Pressman would later call it likely the largest single-day demonstration in recorded US history in an article for the Washington Post 2 Many say Shook started it And the tool she used was Facebook Businessman Trump had waged an unusually divisive campaign against Hillary Clinton who had served as secretary of state and was a former US senator Most pollsters thought Clinton would win ending the male-only line of presidents Before the election Clinton supporters were riding high Trump’s campaign had angered many groups He spoke of banning Muslims from entering the country and limiting women’s The Women’s March held on January 21 2017 demonstrated the power of Facebook to help activists organize and push for social change 5
