Vera Wang’s Fashion Empire Vera Wang is one of the most recognized began as an exclusive wedding gown names in fashion today Wang’s company label Since 1990 her business has grown into a billion-dollar empire It now includes clothing china shoes mattresses luggage fragrances and accessories such as jewelry and handbags PASSION FOR FASHION Wang is the daughter of successful immigrants from China Her love of fashion comes from her mother who loved to visit shops in Paris France Wang often accompanied her on these Wang was the youngest fashion editor for Vogue magazine when she started at age 23
shopping trips As a result Wang grew to love clothing and the fashion industry After college Wang landed a job at Vogue a fashion magazine Eventually she became a senior fashion editor Later she worked as a design director for Ralph Lauren Her experiences taught her the fashion business from the inside out But in her heart she always knew she wanted to create her own designs THE START OF IT ALL In 1989 Wang was getting married She looked everywhere for a modern sophisticated Vogue Vogue magazine began in 1892 as a weekly journal in New York City for wealthy fashionable people The magazine changed ownership in 1909 The new owner changed the focus to beauty fashion and social manners Through the years Vogue has become known for its extraordinary photography and groundbreaking content Today Vogue is a major influence on both the fashion magazine industry and modern fashion
wedding dress Frustrated and unable to find the look she wanted Wang designed her own Actually she designed seven Wang’s experience told her there was a market that needed to be met The next year Wang’s father provided the funds for her to launch her own line of wedding dresses Wang’s first bridal boutique was a two-story shop space inside the Carlyle Hotel in Manhattan New York City She sold other famous designers bridal gowns as well as her own It wasn’t long before Wang’s business began to grow People loved Wang’s elegant gowns with an updated edgy flair By the mid-1990s Wang was firmly established as a successful bridal gown designer THE NEXT STEP From the beginning Wang saw bridal wear as the foundation for her fashion business Soon she branched out to evening wear She was among the first to use illusion fabric in her designs In the past it had mainly
