TRENDING HOW and Why STUFF GETS POPULAR By Kira Vermond Illustrated by Clayton Hanmer Owlkids Books
For Katie and her bell-bottomed jeans sporting a butterfly patch Tag You’re it K V To my beautiful wife and daughter jogging pants and flower dresses will always bee in style in my heart CTONN Thank You Kindly Being a writer is one of the best jobs in the world but books are a lot of fun work The reason Trending exists at all is because so many people worked together to make it happen Thank you Karen Li and Katherine Dearlove for your thoughtful edits and patience Clayton Hanmer you’re a humble genius dude Barb Kelly for the spiffy design work Nicole Andy and The Bookshelf thanks for the quiet workspace Jean Mills and Lisa Dalrymple you’re the best book idea listeners ever But most of all I’m so thankful for the input of my amazing kid writers Annika Asha Beatrice Daniel Francesca Jaya Katie Kiran Leo Leopold Nola Nadia Sierra Stella Zola And Dave Nathan and Nadia and You’re the opposite of a fad True classics I’ll love you forever
FAD MAG Contents Introduction 4 Chapter 1 6 What Makes a Fad a Fad How seemingly random toys games and fashion turn into the NEXT BIG THING Chapter 2 16 Spread the Word and the ideas and feelings that How fads drive them spread and catch fire Chapter 3 26 Made Not Born How some fads are carefully crafted to make us want to jump on board Chapter 4 36 Bad Fads How fads can have serious and even dangerous effects Conclusion 46 Index 48 selected sources 48 What fad are you into right now Counting jelly beans Wearing your socks inside out Collecting dryer lint Jean lint is worth way more than white underwear lint Everybody knows that Some bizarre fads rise and fall so quickly they might be over by the time you’ve finished reading this book
