Bringing Back Our Tropical Forests

Bringing Back Our Tropical Forests — page 9
For three years after da Silva's election deforestation rose reaching a high in 2004 and 2005 But his programs to reduce poverty and hunger were a great success This made him popular and helped him change the attitudes of the Brazilian people Before his presidency people had seen deforestation as essential to development Under da Silva they began to see it instead as the wasteful destruction of Brazil's resources In 2008 social and environmental organizations came together to form the Zero Deforestation campaign Partners included environmental nongovernmental organizations NGOs such as Greenpeace Friends of the Earth and World Wildlife Civil societies pressure companies to take action and then companies pressure Fund WWF The campaign began to push back governments to take action 16 against the expanding cattle ranches and soybean Pipa Elias consultant to Union of Concerned Scientists 2014 farms It directly pressured both these industries and Brazil's politicians to end deforestation Zero Deforestation's pressure worked The soy industry was challenged by the 2006 Greenpeace report Eating Up the Amazon This report focused on two multinational companies Cargill and McDonald's which were making large profits from Amazon deforestation The world soy industry responded quickly by declaring a moratorium on deforestation It pledged not to buy soybeans grown on Amazon land deforested after June 24 2006 After six years satellite images showed the moratorium's success A study in the Brazilian state of Mato Grosso showed that although soy prices rose to record highs after 2007 deforestation remained very low evidence that profits could be made without destroying the forests