Levi Strauss: Blue Jean Genius

Levi Strauss: Blue Jean Genius book cover — IN FASHION LEVI STRAUSS BLUE JEAN GENIUS ELSIE OLSON Checkerboard Library An Imprint of Abdo Publishing abdopublishing com

Levi Strauss: Blue Jean Genius — page 1 — blue Jean Dreams It’s Friday morning and you have a busy day ahead First you have school then you have to rake the yard Finally you have plans to go see a movie with some friends What’s the perfect fashion item for school chores and hanging out with friends Blue jeans of course Blue jeans are not only versatile They’re also sturdy Most blue jeans are made from a strong fabric called denim The pockets and seams on blue jeans are tough too They are often secured using copper rivets which reduce tearing Businessman Levi Strauss is considered the father of blue jeans He popularized them in the 1870s The pants Strauss helped to 4 FASHION FACTOID The tiny pocket in the front of blue jeans was originally designed to hold a watch This tiny pocket was a part of Levi Strauss’s original pair of jeans

Levi Strauss: Blue Jean Genius — page 2 — Jeans come in many different shades and designs so you can show off your own style create were first made popular by California gold miners It didn’t take long for them to be worn by ranchers cowboys and other workers too Today blue jeans are worn by men women and children around the world They’ve also become an important symbol of American culture But blue jeans haven’t always been so popular In fact there was a time when most people didn’t wear pants at all 5

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