Che Guevara's Face: How a Cuban Photographer's Image Became a Cultural Icon

Che Guevara's Face: How a Cuban Photographer's Image Became a Cultural Icon — page 7
THE MAN BEHIND THE NEWSPAPER Alberto Korda’s contact sheet from March 5 1960 includes his iconic portrait of Che Guevara Revolución editor Carlos Franqui did not choose Alberto Korda’s photograph of Che Guevara for the March 6 1960 edition of the paper Franqui later explained It was the day after the La Coubre explosion Obviously Castro was the story not Che But Franqui helped make such photos possible Franqui the first editor of the newspaper said he wanted the pages to reflect the spirit of the revolution in a different way than the olive green of Fidel and the rebel army Through Franqui’s connections with artists in Paris new ideas about art traveled to Cuba Cuba’s citizens even those who could not read enjoyed the paper’s bold design and large photographs Its photographers and designers also worked to portray Cuba as friendly and attractive to other countries seeking alliances and trade partners