TABLE OF CONTENTS CHAPTER 1 History Advertising Through the Years 4 CHAPTER 2 Geography Advertising Around the World 12 CHAPTER 3 Civics How Advertising Works 18 CHAPTER 4 Economics The Numbers Behind the Ads 26 THINK ABOUT IT 30 FOR MORE INFORMATION 31 GLOSSARY 32 INDEX 32
chapter 1 History Advertising Through the Years People have been communicating with each other for thousands of years What began as rock carvings has slowly changed into books newspapers magazines movies radio TV and the Internet Together they are called media Advertising is a way for businesses to communicate to many people using different types of media The commercials you watch on television hear on the radio or see online are there because some company created a product service or idea that they want to sell In Early Times There is evidence of advertising starting thousands of years ago Archaeologists uncovered signs and wall paintings for 4 21st century skills library
H S Tyler creatively advertised his run for mayor in 1893 businesses like hotels bars and restaurants in Pompeii This ancient city was buried by a volcanic eruption in 79 ce One of the earliest discovered printed advertisements or ads comes from China during the Song dynasty 960 1279 ce It was a simple ad for sewing needles that read We buy high quality steel rods and make quality fine needles to be ready for use at home in no time Advertising took a leap forward following Johannes Gutenberg’s invention of the printing press in the mid-1400s Where it used to take hours to create ads by hand a press could turn out hundreds at a time Before Gutenberg’s press was invented the Advertising 5
