CHAPTER 1 CONVENTION IN CLEVELAND CHAPTER 2 GROWING UP TRUMP CHAPTER 3 BUILDING NEW YORK CHAPTER 4 GAMBLING ON THE FUTURE CHAPTER 5 BUILDING THE BRAND CHAPTER 6 BRANCHING OUT CHAPTER 7 MAKE AMERICA GREAT AGAIN CHAPTER 8 THE CAMPAIGN TRAIL CHAPTER 9 RACE TO ELECTION DAY 4 14 24 36 46 56 66 76 86 Timeline 96 Essential Facts 100 Glossary 102 Additional Resources 104 106 Source Notes 110 Index About the Author 112 CONTENTS
CHAPTER ONE
CONVENTION IN CLEVELAND The lights dimmed and We Are the Champions by Queen blasted from the speakers at the Quicken Loans Arena in Cleveland Ohio A few seconds later Donald J Trump strode out silhouetted by the backlit stage filled with smoke from a fog machine Clapping he approached the podium which rose out of the stage in front of him We’re gonna win we’re gonna win so big Trump exclaimed to the cheering crowd at the Republican National Convention RNC on July 18 2016 1 The scene was undeniably dramatic for a political convention but not surprising given the party’s presumptive nominee for president Trump had spent his entire career as a businessman creating an image that radiated success confidence and drama Unafraid to boast about his success and his aggressive competitive business style Trump capitalized on this brand in his Never one to shy away from drama Trump made a memorable entrance at the RNC 5
