Contents Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter Chapter 7 Chapter 8 Chapter 9 Chapter 10 Social Media Profile Meet the Founders What Is Snapchat From Idea to App Snapchat Is Born Snapchat at School Attracting Investors Keeping Snapchat Snapchat Stories Politics and News Social Impact Constant Change A Guide to Snapchat Glossary Websites Index
SOCIAL MEDIA PROFILE Snapchat URL https www snapchat com JULY 2011 Picaboo is launched PURPOSE Snapchat is a photo and video sharing app The images disappear after being viewed CURRENT CEO Evan Spiegel SEPTEMBER 2011 Picaboo is renamed Snapchat NUMBER OF USERS About 200 million NOVEMBER 2014 Spiegel and Murphy turn down Facebook's offer to buy Snapchat SEPTEMBER 2015 Snapchat introduces the Lenses feature
Meet the Founders EVAN THOMAS SPIEGEL was born in Los Angeles California He went to college at Stanford University in California where he met Snapchat cofounders Bobby Murphy and Frank Brown Spiegel is Snapchat's Chief Executive Officer BOBBY MURPHY was born in Berkeley California Before cofounding Snapchat in 2011 Murphy studied at Stanford University He is the Chief Technology Officer of Snapchat FRANK REGINALD REGGIE BROWN lived in South Carolina before attending Stanford University He cofounded Snapchat but was no longer with the company one month after its launch Evan Spiegel Bobby Murphy
