Marketing, Sales & Service: Exploring Career Pathways
Hello World of Work This is you Right now your job is to go to school and learn all you can This is the world of work It’s where people earn a living find purpose in their lives and make the world a better place Sooner or later you’ll have to find your way from HERE to THERE 4
To get started take all the jobs in the incredibly enormous world of work and organize them into an imaginary pile It’s a big pile isn’t it It would be pretty tricky to find the perfect job for you among so many options No worries Some very smart career experts have made it easier to figure out They sorted jobs and industries into groups by the types of skills and products they share These groups are called career clusters They provide pathways that will make it easier for you to find career options that match your interests Architecture Construction Human Services Arts Communication Information Technology Business Administration Law Public Safety Education Training Manufacturing Finance Marketing Sales Service Food Natural Resources Government Health Sciences Hospitality Tourism Science Technology Engineering Mathematics STEM Transportation Good thing you are still a kid You have lots of time to explore ideas and imagine yourself doing all kinds of amazing things The World of Work WoW for short series of books will help you get started 5
TAKE A HIKE There are 16 career pathways waiting for you to explore The only question is Which one should you explore first Is Marketing Sales Service a good path for you to start exploring career ideas There is a lot to like about this pathway These professionals get the word out about cool new products in ways that cause people to pay attention and buy buy buy They share newsworthy information with the media and they create memorable brands They provide great customer service that keeps people coming back for more See if any of the following questions grab your interest WOULD YOU ENJOY keeping up with the latest fashion trends picking favorite TV commercials during Super Bowl games or making posters for a favorite school club CAN YOU IMAGINE someday working at an advertising agency corporate marketing department or retail store ARE YOU CURIOUS ABOUT what creative directors market researchers media buyers retail store managers and social media consultants do If so it’s time to take a hike Keep reading to see what kinds of opportunities you can discover along the Marketing Sales Service pathway 6 But wait What if you don’t think you’ll like this pathway You have two choices You could keep reading to find out more than you already know You might be surprised to learn how many amazing careers you’ll find along this path OR Turn to page 27 to get ideas about other WoW pathways
PUBLIC RELATIONS SPECIALIST WoW Up Close They build the brands we love to buy and entice us with memorable marketing messages They sell products that we want and need and provide helpful customer service and support These are just some of the important jobs that people who work along the Marketing Sales Service pathway do STORE MANAGER SOCIAL MEDIA COORDINATOR CREATIVE DIRECTOR BRAND MANAGER MERCHANDISE BUYER GRAPHIC DESIGNER MARKET RESEARCHER
