Trashing the Planet: Examining Our Global Garbage Glut

Trashing the Planet: Examining Our Global Garbage Glut — page 9
THE PLASTIC AGE Besides selling new consumer products manufacturers took advantage of new materials These included celluloid a plastic made from plant fiber nitric acid and camphor a substance found in the wood and bark of camphor trees Businesses used celluloid to make items such as combs and hairbrushes dolls and photographic film Invented by US chemist Leo Baekeland in 1909 Bakelite was a kind of plastic made from the chemicals carbolic acid and formaldehyde Manufacturers turned to Bakelite to produce telephones radio casings buttons and costume jewelry Starting in the late 1920s chemists began to develop stronger and more flexible plastics including polystyrene polyester polyvinyl chloride and polyethylene terephthalate Many of the new plastics were made from petrochemicals or chemicals derived from petroleum or natural gas Manufacturers launched advertising campaigns to sell the wonders of plastic to the public and the advertising worked Consumers came to believe that plastic was a miracle substance and in some ways it is Plastic is lightweight and inexpensive It can be molded into just about any shape It can be rigid and strong or soft and flexible Plastic wrapping keeps food fresh by blocking out harmful bacteria Plastic beverage bottles are much lighter and cheaper than glass bottles and do not shatter like glass Some plastic fibers are even strong enough to stop bullets In the 1950s companies used plastic to make plates and cups toys clothing office supplies household appliances and thousands of other products Americans filled their homes with materials bearing names such as Tupperware Formica and Naugahyde Manufacturers also used petrochemicals to make synthetic paints adhesives insulation cleaning supplies cosmetics fertilizers and pesticides The new products were popular with both consumers and businesses But they came with a downside Because plastic and other synthetics were inexpensive and abundant consumers didn’t hesitate to throw them away when they were no longer needed The materials quickly ended up in landfills and incinerators 12 TRASHING THE PLANET