Brands We Know: Star Wars

Brands We Know: Star Wars book cover — Table of Contents What Is Star Wars 4 Reaching For The Stars 6 The Space Adventure Continues 8 Beyond Movies 14 Fans In Force 18 Star Wars Timeline 20 Glossary 22 To Learn More 23 Index 24

Brands We Know: Star Wars — page 1 — Star Wars is a popular space opera about Two kids grab lightsabers and raise them high They are playing characters from Star Wars The kids choose roles One plays Luke Skywalker a Jedi Knight The other pretends to join the dark side of the Force as Darth Vader Is Luke strong enough to defeat Vader The duel is on Today the Force is with Luke The Jedi wins characters from a faraway galaxy A company called Lucasfilm makes the movies Its headquarters is in San Francisco California Today The Walt Disney Company owns Lucasfilm Movies are an important part of the Star Wars brand The brand also includes video games cartoon series and books Star Wars action figures and other toys are also top sellers The Star Wars brand is worth around 42 billion It is one of the most successful franchises in history 4 What Is Star Wars

Brands We Know: Star Wars — page 2 — By the Numbers 12 billion in Star Wars toy sales over time more than 33 million copies of LEGO Star Wars worth 42 billion in 2017 more than 7 billion in worldwide box office earnings more than 100 Star Wars video games more than 4 billion paid for Lucasfilm by Disney video games sold Lucasfilm headquarters San Francisco California 5

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