If you want to Go to page Create the beautiful look of the Games Graphic Designer 5 Take home the gold Gymnast 9 Skate to victory Ice Hockey Player 13 Lead your nation’s athletesNational Team Director 17 Make sure a sport runs perfectlyVenue Director21 Make sure thousands of people do their jobs Volunteer Director25 Imagine a winning future at the Olympics Write a Fun Career Adventure 29 Get some help with tricky wordsGlossary31 Locate specific information in this book Index32 TABLE OF CONTENTS 4
Like art Like sports Graphic designer needed to create the winning look for the Olympics Includes making signs designing costumes and uniforms creating the logo and choosing the mascot The perfect candidate is super creative knows the latest computer design programs and is able to accept constructive criticism from lots of people Ready to take on this challenge Turn to page 6 Want to explore a career as a Gymnast instead Go to page 9 Rather consider other choices Return to page 4 Go behind the scenes with the designers of the London Olympics at http bit ly London OlympicsBranding GRAPHIC DESIGNER 5
The Olympic Brand The athletes will do the running but they run wearing your clothes The fans buy the tickets but those tickets have your fingerprints on them You don’t run the arena or the stadium but all the decorations came from your creative mind Look around This Olympics could not have happened without the graphic designer you Logos and Colors and Flags Oh My Your most visible symbol of the Olympics is the logo you created This colorful eye-catching and symbolic mark is just about everywhere You came up with the design first Then you had to present it to dozens of people including the U S Olympic Committee You made some changes here and there until it was finally approved It will be part of Olympics history forever When an Olympics comes to town the entire city is blanketed with color Your job was to choose those colors and put them to work You designed banners to hang from light poles all over the city The flags flying at the stadium the signs surrounding the field even the name tags worn by the volunteers you had to make sure they all worked together The key to a great Olympic design is to make everything look like it is part of one family of colors and looks 6
At the same time you had to be creative Not every wall or stadium or person is exactly the same A flag is different than a jacket or warm-up suit So a lot of your time in the months before the Games was spent taking your main design and adjusting it to work in different ways and formats You logo is so unique it looks good on everything The Mascot Each host city designs a mascot to symbolize the Games and the city or country itself In 2000 Sydney Australia had five different native animals as mascots In 2006 Turin Italy created a sort of living snowball In 2016 a creation called Vinicius a mix of many Brazilian animals represented the Games in Rio de Janeiro Now it’s your turn What will you come up with You know that creating the mascot means getting approval from many people Along with being creative you have to sell your vision In the end you are very pleased with what you came up with 7
