BUILT FOR SUCCESS THE STORY OF Twitter S A RA GILBERT
iiTM II
T HE S TO RY OFT WI T T ER T n mid March 2006 a group of young men in San Francisco California started brainstorming about a new platform that L would allow people to let their friends know what they were up to with short notes They spent eight days planning and build ing a website that would host those posts and share them with other users Finally at 9 50 P M Pacific Standard Time on March 21 2006 one of those men Jack Dorsey posted the first official tweet when an automated message just setting up my twttr went live on the new site Ten minutes later Dorsey posted a sec ond message with just 18 quick characters this one urging the men he had spent the past week working with on the site to join him inviting coworkers BUILT FOR SUCCESS