BUILT FOR SUCCESS THE STORY OF Target S A RA GILBERT
a 9
T HE S TO R Y OF TAR G ET n the morning of May 1 1962 the first Target store opened in a renovated retail building on the corner of Snelling Avenue and Highway 36 in Roseville Minnesota Shoppers accustomed to perusing Target s pricier sister store Dayton's rushed through the doors to push red carts through the wide clean aisles and peruse the discounted prices on everything from groceries and clothing to appliances and auto supplies They even found innovative elec tronics in a department that included several selections of the latest rage FM radios As they filled their carts with goods the checkout lines grew longer and longer To help keep things moving executives from The Dayton Company manned additional cash registers corporate staffers even volunteered to bag the merchan dise for customers BUILT FOR SUCCESS
