Brands We Know: Hot Wheels

Brands We Know: Hot Wheels book cover — Table of Contents What Is the Hot Wheels Brand 4 Launching Hot Wheels 6 The Collection Grows 8 Fast Tracks 14 Hot Wheels Today 16 Outside the Track 18 Hot Wheels Timeline 20 Glossary 22 To Learn More 23 Index 24

Brands We Know: Hot Wheels — page 1 — What Is the Hot Wheels Brand Two toy sports cars a Ford and a Mazda are lined up at the starting gate They wait at the top of a steep orange track These are not ordinary toys They are Hot Wheels A push of a button launches the cars down the track They loop the loop and zip across tilted curves Suddenly the Ford ﬂies off the track The Mazda wins Is it the fastest car or just lucky Another race is on Hot Wheels is a brand of die-cast toy cars A large toy company called Mattel Inc makes them Mattel’s headquarters is in El Segundo California The Hot Wheels brand includes cars vans trucks and other vehicles Track sets and playsets are top sellers Hot Wheels collectibles are also popular The brand’s red and yellow flame logo is even found on some real race cars Today Hot Wheels outnumber all the real cars in the world 4

Brands We Know: Hot Wheels — page 2 — By the Numbers more than 4 billion Hot Wheels vehicles made since 1968 332 feet 101 meters jumped by Hot Wheels driver Tanner Foust in 2011 more than 1 million spent on some Hot Wheels collections 72,000 paid for a pink 1969 Volkswagen Beach Bomb 8 Hot Wheels cars sold every second 5

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