Published by Creative Education P O Box 227 Mankato Minnesota 56002 Creative Education is an imprint of The Creative Company www thecreativecompany us design by zeno design production by christine vanderbeek art direction by rita marshall Printed by Corporate Graphics in the United States of America Photographs by Alamy Marc F Henning Jeremy Hogan Kristoffer Tripplaar Jim West AP Images J Scott Applewhite Getty Images Michael L Abramson Time Life Pictures Daniel Acker Bloomberg American Stock Bradley C Bower Bloomberg China Photos Thomas Cooper Mike Fuentes Bloomberg Beth Hall Bloomberg Chris Hondros John Mcgrail Time Life Pictures Gilles Mingasson Scott Olson Diana Walker Time Life Pictures Copyright 2012 Creative Education International copyright reserved in all countries No part of this book may be reproduced in any form without written permission from the publisher Wal-Mart and the products discussed in this book are either trademarks or registered trademarks of Wal-Mart Stores Inc Trademarks associated with products of other companies mentioned are the trademarks of their respective owners This is not an official publication of Wal-Mart Stores Inc and the views set out herein are solely those of the author library of congress cataloging-in-publication data for the hardcover edition Gilbert Sara The story of Wal-Mart by Sara Gilbert p cm Built for success Includes bibliographical references and index Summary A look at the origins leaders growth and opera tions of Wal-Mart the discount retailing company whose first store opened in 1962 and which today is one of the largest corporations in the world ISBN 978-1-60818-064-6 hardcover ISBN 978-1-56660-034-7 eBook 1 Wal-Mart Firm History Juvenile literature 2 Discount houses Retail trade United States History Juvenile literature 3 Walton Sam 1918 1992 I Title II Series HF5429 215 U6G55 2011 381 1490973 dc22 2010031370 CPSIA 110310 P01382 First edition 987654321 creative education
built for success the story ofWal-Mart SARA GILBERT
Prices Exit Ent OO
the story of wal-mart As Sam Walton prepared to open a new store in Rogers Arkansas in the summer of 1962 he ran a series of ads in the local news paper promoting the deals shoppers would find at the new retail outlet a Sunbeam cof feemaker usually priced at 19 95 for just 13 47 a 100 Polaroid camera for 74 37 and a lawnmower discounted from 59 95 to 37 77 The ads worked When the store cele brated its grand opening on July 2 1962 thou sands of people showed up They crowded into the 18,000-square-foot 1,672 sq m store and found the entire space filled with tables laden with merchandise clothing toys sporting goods shampoos small appliances shoes housewares and more Then they lined up at the three checkout stands and made the first Wal-Mart purchases in history built for success
