he idea had been brewing in David Karp's mind for a year or so Blogs were such an investment of time New blogs were being created every day but many were also abandoned quickly after The big blank text box was a little overwhelming to nonwriters How would they fill it every day What would they write about It was a commitment to maintain and update a blog Not everyone was up for that A shorter form of blogging would be better Karp thought And a flexible form with a simple sleek design would be even better one that could include a photo a video a chat a song or an audio clip or a short message What Karp was really thinking about was a tumblelog a type of short form blog that is much more than Twitter and far less than Facebook Karp had been inspired by a tumblelog called project ioni st It was a blog that was about sharing not publishing Its editors put up whatever they thought was cool a quote from Oscar Wilde a song by Nina Simone 7
