Food Dudes RAY KROC McDonald’s Restaurants Builder Joanne Mattern An Imprint of Abdo Publishing www abdopublishing com
Ray Kroc McDonald’s Restaurants Builder Title www abdopublishing com Published by Abdo Publishing a division of ABDO PO Box 398166 Minneapolis Minnesota 55439 Copyright 2015 by Abdo Consulting Group Inc International copyrights reserved in all countries No part of this book may be reproduced in any form without written permission from the publisher Checkerboard Library is a trademark and logo of Abdo Publishing Printed in the United States of America North Mankato Minnesota 052014 092014 Cover Photos Getty Images Interior Photos Alamy pp 14 21 Corbis pp 11 19 27 Getty Images pp 1 7 15 23 24 25 courtesy of McDonald’s Corporation pp 5 6 9 11 13 17 22 Series Coordinator BreAnn Rumsch Editors Megan M Gunderson BreAnn Rumsch Art Direction Cover Design Neil Klinepier Library of Congress Control Number 2014941021 Mattern Joanne 1963 Ray Kroc McDonald’s restaurants builder Joanne Mattern p cm Food dudes ISBN 978-1-62403-496-1 1 Kroc Ray 1902-1984 Juvenile literature 2 McDonald’s Corporation Juvenile literature 3 Restaurateurs United States Biography Juvenile literature I Title TX910 5 K76M38 2015 647 95092 dc23 B 2014941021
Contents A Born Salesman 4 Growing Up 6 Moving Around 8 The Multimixer 10 Meeting the McDonalds 12 First Franchise 14 Building a Business 16 The Big Sale 18 Getting Creative 20 Just for Kids 22 Part of the Community 24 Beyond the Arches 26 Timeline 28 Menu Milestones 29 Glossary 30 Websites 31 Index 32