INTRODUCTION ocial networking is a way of using a computer or smartphone to talk to other people Any form of communication with a group of people is an example of a social network In that sense nothing is new Our ancestors made connections with family friends and neighboring villages but they did not use computers Social networks sometimes called social media are part of popular culture As long as you follow a few simple rules they can be a source of fun They also have a more serious side For example social media have helped with disaster relief and to bring about political change Facebook and Twitter are perhaps two of the best known examples of social media However there are many others for example YouTube Myspace and Instagram This book will give you the information you need to start using social networks safely and effectively I You can have great fun keeping in touch with people using Twitter and other social networking
CHAPTER1 NETWORKING BASICS ocial networks are present in almost every area of our lives they are all the connections that we form with other people on a daily basis MAKING A MAP Put simply social networks are the relationships that connect people These relationships are defined by our family friends school hobbies work and much more If you tried to sit down and map all these connections you would probably not get very far Social networking websites make the process much easier by mapping them out SoCIAL ExPERIMENT As long ago as 1929 a Hungarian author named Frigyes Karinthy 1887 1938 wrote about communication becoming easier as the modern world progressed In 1961 a U S psychologist named Stanley Milgram 1933 1984 decided to test out Karinthy's idea in a process called six degrees of
Skype NETWORKING BASICS Six DEGREES OF SEPARATION Milgram sent 160 packages to random people in Omaha Nebraska He instructed them to mail the packages to someone with whom they were on first name terms The recipients would do the same with the aim of getting the package to a named person in Boston in the fewest moves possible The average number of mailings was six which led to the idea of six degrees of separation Milgram's experiment showed that there is an increasing degree of interconnectivity in the modern age Social networking sites make it much easier to keep in touch with family and
