CHAPTER ONE Shopkins Take the Toy World by Storm One of the biggest toys in the world right now is so small you can fi t a couple of them in your hand Shopkins are itty-bitty super cute grocery-themed characters that have stolen the hearts of kids and adults all over the world Moose Toys a company based in Melbourne Australia fi rst introduced Shopkins in July 2014 with 150 different collectibles At the same time they began to release very short online videos featuring the Shopkins world Those videos helped spread the Shopkins love in a big way By February 2015 a dozen videos had been posted on Shopkins offi cial YouTube channel those videos had been viewed 26 2 million times Working with Toys From toy inventors to store clerks the toy industry supports approximately 618,350 full-time jobs in the United States Kids have fallen in love with Shopkins In fact the tiny colorful toys were such an instant hit that they began to sell out in stores nationwide within a matter of weeks and online in as little as 24 hours A second series of the miniatures was released in November 2014 Shopkins come packaged with a shopping bag or shopping basket which can be used to carry the characters All 9
