12 Business Leaders Who Changed The World

12 Business Leaders Who Changed The World — page 1 — Buffett made billions by investing in the stock market BILLIONAIRES WORKING TOGETHER Buffett has donated approximately 37 billion to the Bill and Melinda Gates Foundation His donation is the largest in the history of the United States But Buffett has not stopped there He still donates approximately 2 billion each year to the foundation Warren Buffett is one of the world’s richest people He has made billions investing in the stock market Buffett understands that investing is a long term strategy He also understands the role of value when investing His investing strategy has changed the world Buffett made his first investment in 1942 He invested 120 in shares of Cities Service Preferred at the age of 11 It was all the money he had at the time But by June of that year he lost nearly all his money Other people would have sold their shares and quit WARREN BUFFETT INVESTS IN THE LONG TERM 1 4

12 Business Leaders Who Changed The World — page 2 — 7 Decades during which Buffett perfected his value-based investing approach Buffett believes the value of an investment is more important than its price His strategy is to invest for the long term Buffett donates much of his personal wealth to charity But Buffett held on to his shares He was patient He knew that in time the value of his shares would go up He eventually sold his shares for a small profit Buffett studied investing in college After graduating he got a job at a New York investment firm He was successful finding stocks selling for less than they were worth After a few years Buffett started his own company in 1956 He became a millionaire in just six years Today he is worth approximately 73 billion Buffett donates much of his fortune to charity He lives modestly Buffett works with the Bill and Melinda Gates Foundation to help others His wish is to give away his money while he is still alive He wants to see his wealth help others Buffett has seen many investing trends come and go But he has always invested in companies with value This strategy has changed the investment world Buffett announces his large donation to the Bill and Melinda Gates Foundation in 2006 5

12 Business Leaders Who Changed The World — page 3 — Coco Chanel changed the course of women’s fashion Her fashion designs introduced women to a wide range of clothing Chanel changed the way women dressed and redefined beauty Chanel opened her first clothing shop in Paris in 1910 Her clothing designs were popular But Chanel herself became a style icon In the 1920s women were expected to wear dresses or long skirts It was not acceptable for women to wear pants But then Chanel appeared in a pair of white pants at the beach She believed pants should not be off-limits for women Soon other women started wearing pants Chanel had given women more choice in the type of clothing they wore By accident she also changed the meaning of beauty In the early twentieth century women wanted to have pale skin Suntanned skin was Chanel’s fashion designs gave women the freedom to wear whatever they wanted COCO CHANEL CHANGES THE CONCEPT OF BEAUTY 2 6

12 Business Leaders Who Changed The World — page 4 — identified with working outdoors Then Chanel got a sunburn while on a cruise in 1923 When she returned to work Chanel’s tanned skin was admired by others However Chanel No 5 was her greatest achievement Before Chanel No 5 perfumes smelled like the flowers used to make them Chanel created a perfume that included other ingredients Chanel No 5 was extremely popular when it went on sale in 1921 Today it remains one of the most popular perfumes FASHION THROUGH THE DECADES Chanel opened her first shop in 1910 She influenced women’s fashion in the 1920s She continued to be a fashion leader until her death in 1971 Today her company continues her legacy The company still sells clothing and perfumes It also sells makeup jewelry handbags and watches 80 Number of ingredients in Chanel No 5 Chanel influenced the course of women’s fashion She helped make it okay for women to wear clothing other than skirts and dresses The Chanel Company was the first to sell a perfume made of many different ingredients The Chanel Company continues to be a trendsetter 7

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